Our Story
Message from our founder:
After living in the city of Tangiers, Morocco for 10 years, I picked up on the beauty regimes of Morocco.
Before moving to Morocco, I suffered from extremely dry skin and my curls were not defined. The women in the community shared their beauty secrets and I came to realize that nature has blessed us with everything we need to maintain our beauty.
After moving back to London, I realized the majority of beauty products and hair products available contain chemicals that can be harmful long-term. I decided to make it my mission to share these beauty secrets with those around me.
Our goal at Elyques is to discover the beauty secrets that our planet has to offer.
Coming from a Moroccan origin, I have decided to take the first step by sharing what the Moroccan-Berber routine has to offer.
I am excited to continue this journey and grateful for everyone who has been a part of this journey.